Ellen + Eric Gil started it all in 1988.Picture a humble, 450 square-foot boutique that they’ve grown to now serve as an iconic cornerstone of downtown Santa Cruz, California:

Sockshop and Shoe Company.

Many awesome socks later and fast forward to 2007. Ellen + Eric strike again.
Out of a love for individuality and self-expression, Socksmith was born.
This time, joined by long-time friend and industry expert, Cassandra Aaron. She served as their missing link on the team, and the rest is history.

Over a decade later, this dynamic trio continues to lead Socksmith to new heights.

Our socks are designed with love by our talented, in-house artists. They are knit with care using top-quality materials and they are uniquely tailored for those who agree with our mantra of #NoBoringSocks.

That’s the Socksmith Story. #NoBoringSocks


  • Athleisure
  • Childrens Apparel & Access.
  • Christmas
  • Fashion Accessories/Jewelry
  • General Gift
  • Halloween
  • Holiday/Seasonal
  • Men’s Apparel
  • Souvenir / Novelties
  • Women’s Contemporary